Beijing 2008 Olympic Games- USA starts to bubble
Fri 1st August, 2008
By Paul Purvis
Hard to believe, we are rapidly approaching a single digit count down for the start of the Olympic Games! I remember when we were saying days like 350…280 160…. and soon we will be saying Zero….This incredible event that seemed so far off (time wise and geographically) is now upon us and the reality is taking hold for us who will get to witness Beijing as it takes center stage! ……The images of Beijing have evolved from pictures of a country that most people in the USA were betting would not pull off hosting the Olympic Games to images of the beautifully architecture Olympic facilities and a city about to become the Mecca for the world….
I can’t imagine a place in the US that reflects the excitement more than New York City… from Times Square to Chinatown there are signs, symbols and talk about the Beijing 2008 Olympic Games that grows as the Opening Ceremonies gets closer….the greatest aspect to the Olympics could be the fact that this is the only event that people from Boston to Los Angeles to everywhere in between root for the same team!
I am not sure we have reached fevered pitch yet but the intensity is growing thanks to the presence the media and the sponsors are creating….. Certainly these final days before Opening Ceremonies, we will see this continue and it will be interesting to see what the ratings are for Opening Ceremonies broadcast in the New York market at 8pm on the 8th…..
Our friends to the north in Canada have Olympic fever as well, although as they tell me, Opening Ceremonies are still 500+ days away – Vancouver! Oh well….
Updates on US athletes is becoming very topical as it seems there is a major athlete pulling out or getting injured almost daily – are they really injured or just not keen on what they are hearing about the pollution in Beijing?
The branding has reached a greater awareness and is in full stride now…. from your local supermarket where Coca Cola has graphic representation of the Games on their flagship brand to the ever presence NBC Beijing Olympic logo in the lower left of your TV screen, you would have to be living under a rock to not know about the Olympic Games happening in days……
More to follow from the Big Apple stay tuned………
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