Shoe Wars
Mon 18 August, 2008
By Matt Moore
Adidas may have spent in the region of £50m (in cash and merchandise donations) to become an Official Partner of the Beijing 2008 Olympic Games, but they are not the only sportswear giant hoping to cash in on the bonanza currently unfolding in China.
With a population approaching 1.3 billion, there are a lot of people to be kitted out in sportswear and footwear - and that’s without taking into account the billions more watching on TV. This has not gone unnoticed amongst the big three apparel behemoths hoping to make an impact; Adidas, Nike and Chinese brand Li Ning... read more
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